Question 1: Correct answer
LinkedIn ads allows you to reach the largest global community of professionals.
True
False
Question 2: Correct answer
Alessandra won an auction where her bid price was $25, and the second highest price was $24. How much will she pay?
$24.50
$24
$24.01
$25
Question 3: Correct answer
Victor is running a Conversion campaign. Which targeting options are recommended to reach his objective? Select all that apply.
Uploaded List
Interest Targeting
Lookalike Audiences
Website Retargeting
Question 4: Correct answer
Louise is running an ad campaign that is not reaching its budget. What changes can she make? Select four.
Use the Maximum delivery (Automated) bidding option
Set more competitive bids
Use the LinkedIn Audience Network
Use the Manual Bid option
Enable Audience Expansion
Increase the daily budget
Question 5: Correct answer
Is it recommended to always build custom content for a LinkedIn ad?
No, you can also repurpose existing content, such as social posts or customer case studies
Yes, new content is always recommended to get the maximum impact on your campaign
Question 6: Incorrect answer
What is the perfect mix of brand awareness and conversion campaigns?
60/40
None of the above
50/50
It will vary depending on your brand and industry
Question 7: Correct answer
Can you customize the columns of your Campaign Manager reporting dashboard?
No
Yes
Question 8: Correct answer
Is your bid price always the price that you pay?
Yes, but only if I win the auction
No, because of LinkedIn’s second-price auction method
Question 9: Correct answer
Ahmed is targeting people with Engineering as Job Function and Project Engineering as Member Skills. His forecasted results show a narrow audience. What should he do?
Target by Or
Target by And
Question 10: Correct answer
Isabelle is not getting many matches from her business emails. What could she do?
Make sure she’s also targeting by company name in addition to uploading her contact list
Wait 24 hours for the system to process the external data
Target the company instead of the individual and layer on extra attributes to narrow her audience
Question 11: Correct answer
Which feature in the Campaign Manager reporting dashboard would you use if you want to visualize how your campaigns are performing over time?
Campaign Demographics
Campaign Groups
Website Demographics
Performance Chart
Question 12: Correct answer
Mari wants to target the buying committee of small businesses in her sector. Which combination of targeting options would she use?
Job Function + Company Industry + Company Size
Job Seniority + Company Industry + Company Category
Job Title + Member Traits + Company Connections
Question 13: Correct answer
Which of the following billing options doesn’t require a minimum spend?
Credit Card
Insertion Order
Monthly Invoicing
Question 14: Correct answer
Your Conversion campaign is set up using "Last Touch - Last Campaign." A user is shown ads from two different campaigns and then performs your conversion action. How will the conversion be attributed?
A conversion would not be attributed
Two conversions against the campaign the user saw most recently
One conversion against both campaigns
One conversion against the campaign the user saw most recently
Question 15: Correct answer
Which filter would you select in Campaign Manager reporting dashboard if you want to rapidly see all your Single Image campaigns?
Objective
Type
Status
Question 16: Correct answer
Ally is checking her Website Demographics and identifies certain visitors who left the product page without making a purchase. What could she do to drive customers down the funnel?
Use Website Retargeting to remind them to purchase when they log into LinkedIn
Create a Brand Awareness campaign to give them more information about her products
Use Conversion Tracking to motivate them to purchase
Question 17: Correct answer
Eliza has 2 different pieces of creative to advertise the same webinar. One has an image of the webinar’s speakers, and the other is an infographic. Her KPI is conversions based on webinar signups on her website. How should Eliza determine the best creative?
Run each creative in separate campaigns, targeting separate audiences
Run the creative she likes best
Target the creatives to the same audience and monitor performance for the highest number of clicks and CTR
Target the creatives to the same audience and monitor performance for the highest conversion rate and lowest Cost Per Conversion
Question 18: Correct answer
Which campaign objective should you choose from Campaign Manager if your objective is Engagement?
Conversion
Consideration
Awareness
Question 19: Correct answer
Which demographics in the Campaign Manager reporting dashboard would help you better understand your site’s audience and reach your ideal prospects?
Website Demographics
Campaign Demographics
Question 20: Incorrect answer
Which of the following is not a marketing objective that you can meet with LinkedIn ads?
Increase consideration
Drive awareness
Increase the sales closing ratio
Drive conversions
Question 21: Correct answer
Why is it important to choose the right objective in Campaign Manager?
Because your campaign objective determines your targeting options
Because your campaign objective guarantees your performance
Because your objective determines your campaign settings and how LinkedIn optimizes it to ensure success
Question 22: Incorrect answer
What is the difference between using AND or OR targeting?
Targeting using OR is not recommended when Audience Expansion is enabled
Targeting using AND widens your results, while targeting using OR narrows them
Targeting using AND narrows your results, while targeting using OR widens them
Targeting using AND works with any attribute, while targeting using OR doesn’t work with interests
Question 23: Correct answer
When you’re just starting to build a target audience, what do we recommend as the first step?
Upload your emails and accounts contact lists to Matched Audiences
Create a clear target audience persona
Decide the language of your creatives
Create up to 3 audience templates
Question 24: Correct answer
Which of the following targeting actions can you not do with LinkedIn Campaign Manager?
Retarget website visitors
Target specific companies
Target members by household income
Upload lists of contacts
Question 25: Correct answer
Which sentence best describes Campaign Manager?
It is LinkedIn’s tool to create ad campaigns and engage with different audiences
It is LinkedIn's ad management tool to create, launch, and evaluate the performance of your LinkedIn ad campaigns
It is LinkedIn’s tool to check campaign performance in addition to Campaign Creator, LinkedIn’s tool to create campaigns
Question 26: Correct answer
At a minimum, how often should you evaluate your campaigns?
Monthly
Quarterly
Weekly
Question 27: Correct answer
Which of the following campaign objective categories should you choose from in Campaign Manager if you want to increase the number of downloads of your white paper?
Consideration
Conversion
Awareness
Question 28: Correct answer
Yolanda wants to increase awareness of her organization with Software Engineers. Which of the metrics below should she primarily focus on?
Website Clicks, Video Views, Conversions
Campaign Demographics, Clicks, Click-through Rate
Reach, Frequency, Conversions
Reach, Frequency, Campaign Demographics
Question 29: Correct answer
Ciara wants to see which types of professionals are visiting her website. Where does she find this information?
Matched Audiences
Website Demographics
Conversions
Campaign Demographics
Question 30: Incorrect answer
Raquel is looking to use her current audience to reach more people. What could she do?
Enable Audience Expansion
Set more competitive bids
Increase daily budget
Use the Manual Bid option
Question 31: Correct answer
Sofia wants to find new audiences that have similar attributes to her existing customers. Which targeting method would she use?
Lookalike Audiences
Audience Attributes
Question 32: Incorrect answer
When optimizing your targeting strategy, what are the two key elements you should think of?
Conversions and Leads
Cost and Engagement
Reach and Relevance
Forecast and Audience
Question 33: Correct answer
Can you exclude people that studied at a certain university from your campaign?
No
Yes
Question 34: Correct answer
What can a Creative Manager role do in Campaign Manager?
Manage billing information for its related creatives
View the reports related to certain creatives
Edit and add new creatives but cannot create new campaigns
Create new campaigns and add new creatives
Question 35: Incorrect answer
Which ad format would you primarily use if you wanted to tell an interactive story?
Text Ad
Dynamic Ad
Carousel Ad
Question 36: Correct answer
What is the definition of Reach in campaign reporting?
The unique number of people exposed to at least one impression
The number of opens for the ads divided by the number of sends
The average number of impressions served to each unique user
The amount of clicks in your campaign divided by the number of impressions
Question 37: Correct answer
How frequently should you post on your LinkedIn Page to see a 2x lift in engagement with your content?
Monthly
Twice a month
Every other week
Weekly
Question 38: Correct answer
When will a Matched Audiences campaign begin serving?
Once the Matched Audience has been processed, which can take up to 96 hours
Once the Matched Audience has been processed, which can take up to 48 hours
Immediately
Question 39: Correct answer
Judi wants to serve ads to professionals who have visited her website. What is her first step?
Create a conversion action
Create a campaign
Create a website audience
Install the Insight Tag on her website
Question 40: Correct answer
Would you win an auction if you are the highest bidder?
It depends, creative relevancy matters
Yes, the highest bidder always wins
No, the highest bidder never wins
Question 41: Correct answer
Which of the following is not a step when setting up your campaign in Campaign Manager?
Choose an Objective
Launch and Optimize
Review Page Posts
Choose the Right Audience
Question 42: Correct answer
Which of the following is a mandatory targeting field within audience setup in Campaign Manager?
Location
Job Title
Audience Expansion
Company Size
Question 43: Correct answer
When setting up targeting, it’s recommended that you use Job Seniority and Years of Experience instead of age.
True
False
Question 44: Correct answer
Nicole has a campaign targeting HR professionals, which is seeing a lower conversion rate than previous campaigns she has run. Using Campaign Demographics, she notices that her conversions are all coming from members at companies with more than 500 employees. What should Nicole do next?
Stop her campaign
Create a website audience
Narrow her current campaign targeting to include HR employees at companies with more than 500 employees
Question 45: Correct answer
Which of the following is a best practice to save time while setting up targeting for new campaigns?
Use targeting templates to pre-save and reuse audiences
Make a checklist template with your preferred targeting criteria
Forecast results based on your targeting criteria
Question 46: Correct answer
Which of the following Matched Audience targeting techniques can you use in Campaign Manager? Select all that apply.
Lookalike Targeting
Website Retargeting
Your CRM data
Hashtag Targeting
Account Targeting
Question 47: Correct answer
How much would you pay if you win an auction?
The bid price I offered
The bid price offered by the second-highest bidder plus 3%
The bid price offered by the second-highest bidder plus one cent
The average of the two highest bid prices
Question 48: Incorrect answer
Stephen has been running a Sponsored Content campaign for one month and has four creatives live. Two of the creatives are showing a very low CTR and a very high CPL. What could he do next?
Pause underperforming creatives
Pause the campaign
Increase the bid for underperforming creatives
Adjust targeting
Question 49: Correct answer
LinkedIn Pages is a free way to establish your brand on LinkedIn.
False
True
Question 50: Correct answer
Why is it not recommended to use age or gender as targeting attributes?
Because they are not interesting professional traits for LinkedIn audiences
Because these attributes cannot be tracked on Campaign Demographics
Because they are inferred and can reduce your audience size by potentially 50% or more
Question 51: Correct answer
Paola has installed the Insight Tag and created different website audiences for her key website pages. Now, she wants to find new possible customers with similar profiles to her website visitors based on what she sees in Website Demographics. Which targeting method would she use?
Account Targeting
Audience Attributes
Question 52: Correct answer
Matthias is running an ad campaign to encourage customers to try his product. Which of the following is the clearest call to action?
Request Demo
Click Here
Read More
See More
Question 53: Correct answer
Which is better in your ads: stock images or real images from your business?
Real images from your business, because they are more genuine
Stock images, because they are usually better quality and more expressive images
Question 54: Correct answer
Which of the following is a targeting option? Select all that apply.
Member Skills
Company Growth Rate
Company Connections
Your Company Followers
Member Groups
Question 55: Correct answer
Which of the following is not a billing option in Campaign Manager?
Quarterly Invoicing
Monthly Invoicing
Credit Card
Question 56: Correct answer
Priyanka selected Brand Awareness as her objective in the Campaign Manager. Which ad types could she select to use? Select all that apply.
Conversation Ad
Single Image Ad
Carousel Image Ad
Video Ad
Question 57: Correct answer
Juan is launching his first ad campaign on LinkedIn. Based on LinkedIn’s recommendation, how long should he let the ads run before making optimizations?
Two months
A couple of days
There is no minimum recommended time before optimizing
At least a week
Question 58: Correct answer
What does LinkedIn recommend you do before you start promoting with paid ads? Select all that apply.
Understand what your campaign goal is
Post at least 150 times on your LinkedIn Page
Monitor the impact of your organic posts using Company page analytics
Question 59: Correct answer
Laura is running an ad campaign to promote her company’s live demo. She is seeing a high engagement rate but low registration numbers. Which of the following optimizations are recommended? Select all that apply.
Focus on brand awareness and send Message Ads to her potential customers
Implement Conversion Tracking to help LinkedIn optimize the campaign
Check the offer landing page and ensure that the offer is clear and the page is mobile optimized
Question 60: Correct answer
Can you exclude a contact list from your campaign with Matched Audiences?
No
Yes
0 Comments